5 min read

Why Canva is Your Superstar

I can’t say enough good things about Canva.

Unless you have a full-time graphic designer, there’s no better way to produce professional, engaging visuals for your parent teacher organization.

Canva is an easy-to-use design tool that you can leverage to create fliers, social media posts, and just about anything else you use for communication. It has transformed how PTGs communicate with parents and support their schools. Here’s why Canva deserves superstar status in any organization’s toolkit.

Elevate the Quality of Your Fliers

Ready to take your flier game to the next level?

At my kids’ school, you could see the difference in flier quality once we started using Canva. Before Canva, fliers looked basic—not exactly attention-grabbing. With Canva, it’s easy to make professional-looking designs that stand out. None of us are artists but Canva makes it easy to establish a visual hierarchy that draws attention to the most important content.

Pre-made Templates: Canva offers thousands of templates for fliers, social media posts, posters, and more. Even without design experience, PTG members can create polished visuals in minutes.
Customizable Designs: You can quickly customize colors, fonts, and layouts to match your school’s branding or theme. Canva’s drag-and-drop features make it easy to add icons, images, and text that pop.
High-Quality Output: Better-looking fliers mean a better chance of grabbing parents’ attention, especially when directing them to key resources like your website.

The result? Fliers that look professionally designed, even if created by a volunteer.

Fliers That Drive Action

Fliers are hard to ignore when they’re in hand. Fliers have proven far more effective than email when it comes to driving parent action. When kids come home with a flier, it gets attention.

Canva fliers are especially helpful for:

Directing Parents to Your Website: Use fliers with clear calls-to-action (CTAs) that encourage parents to sign up for after-school activities or buy yearbooks.
Promoting Fundraisers and Events: Canva’s templates are perfect for creating fliers that promote events like bake sales, fun runs, and parent nights, ensuring a strong turnout.
Showcasing Programs: When parents see a visually appealing flier, they’re more likely to take notice. Use Canva to highlight special programs or opportunities for student enrichment.

Well-crafted fliers catch parents’ eyes, even in the busy school environment, and help drive the actions your PTG needs for success.

And the best part is that you can copy a flier you’ve made and ask Canva to change its size so you can use it for Facebook or Instagram.

Free Access to Canva Pro for Nonprofits

Canva’s nonprofit program grants parent-teacher organization free access to its Pro tier, which unlocks additional tools for you.

Bigger Icon and Image Library: With Canva Pro, you gain access to a broader library of icons, images, illustrations, and templates. This allows you to create a wider range of visuals with ease.
Advanced Editing Tools: The background remover tool lets you eliminate image backgrounds, allowing for cleaner, more professional-looking designs.
Folder Organization: Canva Pro allows you to create organized folders for different types of designs. This is a must when you have years’ worth of fliers covering everything you do.
Content Calendar: You can generate your social media fliers on Canva, then schedule them to automatically get posted to your Instagram or Facebook account.

Applying for Canva’s nonprofit program is easy. Head here to get approved ASAP: Canva for Nonprofits.

Final Thoughts

For parent-teacher groups looking to create eye-catching fliers and drive engagement, Canva is an invaluable tool. It’s user-friendly, offers a range of professional features, and enables even the least design-savvy team members to produce polished visuals.

I haven’t seen many other tools that allow non-professionals to improve their fliers and social media so dramatically.